Es Hora began with a frustration I lived myself, and watched the women closest to me live too.  I have waist gaps.  My friends and family have them.  Different shapes and sizes, same moment in the mirror: pants that fit the hips but gap at the waist, or pants that fit the waist but squeeze everywhere else. “The waist gap isn’t small, it’s a daily reminder that standard sizing wasn’t built for curves.”

For years, the “fix” was always on us- belt it, tailor it, pin it, settle for it.  I was tired of adjusting my body to match the pants, and I was tired of seeing women I love do the same. It didn’t feel like fashion.  It felt like a broken system.

Then something clicked from my 21+ years in intimate apparel.  Bras don’t force every body into one number, they’re built on proportions and offer combinations that match real bodies. “If bras can honor proportions, why can’t pants?”

So I took that bra logic and rebuilt it for bottoms.  That’s how CurveCup™ was created: a proportion-based sizing system designed for curvy bodies, especially women who’ve always felt “between sizes.”

Es Hora isn’t just another pant brand. “Es Hora is more than a brand. It’s a correction.” We’re here to close the waist gap and raise the standard for fit: so getting dressed finally feels easy, comfortable, and made for you.

Susan Valdez
Founder, Es Hora
Creator, CurveCup™ Sizing